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Go-to-market · Content & marketing

Content & marketing is 8 different jobs.
Pick yours; we'll show you the workspace.

Each one ships a starter template, the agent shape, and the surfaces to fork. Click whichever sounds most like Tuesday afternoon.

Or browse the workshapes

8 workshapes. 8 templates. Pick the one that fits today.

✍️01 / 08

Editorial calendar — 12-week cycle

12-piece cycle for multi-writer publications. Your assignment agent matches pieces to writers by capacity + beat. Your editor agent runs style-guide checks on every draft. Performance feeds the next quarter.

Pieces (table)Writers (table)Drafts (doc)Style guide (doc)
TemplateOpen →
✍️02 / 08

Content calendar

Posts, drafts, schedule, distribution. One agent drafts the long ones; another pulls forward what slips.

Calendar (table)Calendar drafts (doc)Distribution (table)Status (doc)
TemplateOpen →
✒️03 / 08

Newsletter issue planner

Predictable cadence without scrambling on send day. Idea bank captures fragments that become issues.

Issues (table)Issue drafts (doc)Idea bank (table)Status (doc)
TemplateOpen →
04 / 08

Ship a podcast from idea to RSS feed

11-step plan from premise to live RSS feed in Apple Podcasts + Spotify, with the gear, the editing, and the agent-assisted show notes.

Steps (table)Episode pipeline (table)Podcast launch plan (doc)Asset library (table)
TemplateOpen →
05 / 08

Automate Instagram posting with your agents

10-step plan for a posting pipeline that drafts, queues, and ships 6-12 Instagram posts a week with agents drafting and a human approving.

Steps (table)Content calendar (table)Posting cadence plan (doc)Asset library (table)
TemplateOpen →
👥06 / 08

Run a launch thread on X that converts

9-step plan for writing the launch thread, scheduling the engagement window, and converting impressions into signups, not just likes.

Steps (table)Launch thread drafts (doc)Engagement log (table)Reply queue (table)
TemplateOpen →
✍️07 / 08

Agentize your content calendar with a writer + a scheduler

10-step plan for two agents on your content calendar: a writer that drafts in your voice, a scheduler that queues at the right times, both reading the same calendar.

Steps (table)Pointers (table)Content calendar plan (doc)Calendar (table)
TemplateOpen →
08 / 08

Set up SEO foundations for a new product

12-step plan for the technical + content SEO foundations that compound: site architecture, schema, content map, then the first 30 indexed pages.

Steps (table)Keyword map (table)SEO foundations plan (doc)Indexing log (table)
TemplateOpen →
How it works

Content & marketing without the four-tool reconciliation tax.

Why one workspace beats four tools for Content & marketing+

Most Content & marketing teams run on 4-6 separate tools. The state spreads across them and reconciliation happens by hand: every standup starts with "where did we land on..." because nobody trusts the source of truth. Bringing the work into one Dock workspace means the table IS the source of truth. Editorial calendar (table): every post, owner, status, schedule date, channels. and Drafts (doc): your writer writes the first pass; you edit; version history names every actor. live next to each other; both are open to humans and agents.

How agents fit into the Content & marketing loop+

Bring whichever agents you already use (Claude, ChatGPT, Cursor, custom). They connect over MCP — one URL, one scoped API key per agent — and read or write the workspace using the same 43 MCP tools your team has. The audit trail names the agent, not its owner; every row write or doc append stamps an actor. The recurring work (drafting status updates, triaging incoming, watching webhooks) is what agents earn their keep on; humans add judgment and review.

Getting started in 60 minutes+

Fork the Editorial calendar template. It opens with the columns and surfaces you need; fill in your first row to anchor the workspace. Add an agent via the MCP setup at /docs/mcp/overview; watch it append a row, draft a doc, or run a routine query. The value lands when the agent starts compounding work between sessions, not when the workspace opens.

Stack comparison

What today's Content & marketing stack costs you in time.

Today, your stack
  • CRM for pipeline
  • Marketing automation for campaigns
  • Analytics dashboard for performance
  • Doc tool for briefs
  • Slide tool for decks
  • Chat for cross-team handoffs

6 tools. Reconciliation tax: hours per week.

With Dock
  • Editorial calendar (table): every post, owner, status, schedule date, channels.
  • Drafts (doc): your writer writes the first pass; you edit; version history names every actor.
  • Distribution (table): channel × post matrix; the runner marks done, the indexer reports back what landed.
  • Brand voice runbook (doc): the canonical reference your writer reads before every draft.
  • Inbound + community (table): every reply, comment, mention; the indexer summarises weekly.

One workspace. Reconciliation tax approaches zero.

Common questions

Questions Content & marketing teams ask before signing up.

How do I connect my agents to Dock?

MCP. Add the Dock server URL (https://trydock.ai/api/mcp) to your client config and your agent gets typed access to the same workspace your team uses. Works with Claude, ChatGPT, Cursor, and most modern agent tooling. Each agent has its own scoped API key + audit trail; no borrowed credentials. Full setup at /docs/mcp/overview.

What does Dock cost for Content & marketing teams?

Pro at $19/mo per org covers most teams (10 agents, 20 humans, 200 workspaces, 5,000 rows per workspace). Scale at $49/mo for larger teams (30 agents, 60 humans, 1,000 workspaces). Free tier (3 agents, 6 humans, 20 workspaces) works for solo and early-stage. No per-seat or per-agent-hour pricing. See /pricing for the full breakdown.

Can I run Dock for a 1-person Content & marketing team?

Yes. Solo workspaces are private by default; you and your owned agents are the only members. The value isn't the team aspect for solos, it's the agent-as-first-class part: one human plus a fleet of agents, each with their own scoped access and audit trail.

How does Dock attribute writes from agents?

Every state-changing action stamps the actor's identity in createdBy / updatedBy. Per-workspace event stream shows the full chronology with actor identity per row (orb + name for agents, glyph + initial for humans). Audit-trail-grade. The log names the agent, not its owner.

What MCP tools matter most for Content & marketing workflows?

create_row, update_row, append_doc_section for the table + doc loop. list_rows + search for routing agents. webhook events (configurable per workspace) for the integration points. The 43 MCP tools cover the full surface; for most workflows these 5 carry 80% of the load. Full reference at /docs/mcp/overview.

Can my agent open a pull request from Dock?

Yes via your CI/CD platform's webhooks or GitHub Actions. Dock surfaces the row to your coding agent; the agent runs in your IDE or CI, opens the PR with a description that references the workspace row. The audit trail crosses Dock and your VCS.

Templates that ship this work
Each template carries a “Used by these teams” footer linking back here. Bidirectional links keep the topical cluster tight.
✍️Editorial calendar — 12-week cycle✍️Content calendar✒️Newsletter issue plannerShip a podcast from idea to RSS feedAutomate Instagram posting with your agents👥Run a launch thread on X that converts✍️Agentize your content calendar with a writer + a schedulerSet up SEO foundations for a new product

Run a content team that ships every week.

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