Define your voice in the Style guide
15 minThe single biggest lever on draft quality is the Style guide. The doc surface is pre-seeded with sections for VOICE (2-3 adjectives), TOPICS (3-5 you want to be known for), FORMAT (narrative / list / punchy / mix), AVOID (phrases or clichés you hate), and EXAMPLES (1-3 LinkedIn posts that match the tone you want). The agent reads this on every draft.
- Open Style guide (doc). Fill in VOICE with 2-3 adjectives (e.g. direct and opinionated, conversational and story-driven, data-focused).
- List 3-5 TOPICS you want to be known for (e.g. operational scaling, building remote teams, PE portfolio management).
- Pick a FORMAT preference (narrative posts, list posts, short punchy takes, or a mix).
- List things to AVOID: clichés, hashtags, em dashes, generic openers, anything else.
- Paste 1-3 EXAMPLE posts you like, even if they aren't yours. These do more for voice match than every other knob combined.
- Skipping the EXAMPLES section is the #1 reason drafts feel off. Add 1-3 examples first; tune everything else after.
- AVOID rules are honored when explicit. Saying 'no em dashes' is more reliable than 'don't be cringe'.