Write COMPANY_CONTEXT for personalization
10 minClaude personalizes every welcome email, every manager checklist, and every milestone prompt against COMPANY_NAME plus a 1-2 sentence COMPANY_CONTEXT. The more specific the context, the more the output sounds like your company instead of generic onboarding template.
- Set COMPANY_NAME to the company name as employees would say it (e.g. 'Acme HVAC' not 'Acme Field Services Inc.')
- Write COMPANY_CONTEXT: 1-2 sentences about what the company does + values. Example: 'We are a 45-person HVAC and plumbing services company. Our values are safety, reliability, and customer first.'
- If you have different vibes by department (field techs vs office staff), put the dominant flavor in COMPANY_CONTEXT and use the Extending section for department-specific milestone sequences
- Generic COMPANY_CONTEXT ('we make software') produces generic emails. Specifics ('we make scheduling software for HVAC techs, our customers love that we never charge per seat') produce specific emails.
- Don't put confidential info in COMPANY_CONTEXT. It goes through the Anthropic API on every run.