Launch tracker

Every line item from positioning to post-launch retro, in one workspace.

## How to use

1. Add launch items as rows below: anything with an owner and a due date.
2. Use the **Briefs** surface for the positioning doc, the launch post, and the retro.
3. Use **Outreach** to track who's pinging which press / customers / channels.

## Phase 1: Positioning

- [ ] Pick the one-line hook
- [ ] Validate hook with 5 design partners
- [ ] Lock the headline + subhead

## Phase 2: Build the surface

- [ ] Landing page copy
- [ ] Hero illustration / orb
- [ ] Pricing page (if applicable)
- [ ] Docs / changelog entry

## Phase 3: Outreach

- [ ] Founder list (10–30 closest)
- [ ] Press list (5–10 outlets)
- [ ] Customer list (50+ on the waitlist)

## Phase 4: Launch day

- [ ] Schedule social posts
- [ ] Final QA pass on landing page
- [ ] Founder DM scripts ready

## Phase 5: Retro

Run within 7 days. What worked, what didn't, what we'd carry forward.

Fork to next cycle

When you're done, fork the workspace for the next cycle. The new workspace will be seeded with your structure, your customizations, and this cycle's retro as your agent's first Status entry — so it picks up context-aware from where this one left off. Same template, next cycle, no manual setup.