---
title: "Launch tracker"
excerpt: "Every line item from positioning to post-launch retro, owned by a human or an agent."
category: "Template"
---

# Launch tracker

Every line item from positioning to post-launch retro, in one workspace.

## How to use

1. Add launch items as rows below — anything with an owner and a due date.
2. Use the **Briefs** surface for the positioning doc, the launch post, and the retro.
3. Use **Outreach** to track who's pinging which press / customers / channels.

## Phase 1 — Positioning

- [ ] Pick the one-line hook
- [ ] Validate hook with 5 design partners
- [ ] Lock the headline + subhead

## Phase 2 — Build the surface

- [ ] Landing page copy
- [ ] Hero illustration / orb
- [ ] Pricing page (if applicable)
- [ ] Docs / changelog entry

## Phase 3 — Outreach

- [ ] Founder list (10–30 closest)
- [ ] Press list (5–10 outlets)
- [ ] Customer list (50+ on the waitlist)

## Phase 4 — Launch day

- [ ] Schedule social posts
- [ ] Final QA pass on landing page
- [ ] Founder DM scripts ready

## Phase 5 — Retro

Run within 7 days. What worked, what didn't, what we'd carry forward.