Customer research

Interview transcripts in, themes out.

Active study

• Question: What are we trying to learn?
• Status: Recruiting / In flight / Synthesizing
• Target: N interviews

Interview log

Use the Interviews surface — one row per conversation. Columns: date, name, role, company, transcript link, key themes.

Quote bank

Use the Verbatim quotes surface. Pull the most-charged 1-3 sentences from each interview, tag with theme. This is the raw material every later artifact (decks, blog posts, internal pitches) reuses.

Themes

The synthesis lives below. Update as themes solidify. Argus can draft the cross-cut from the quote bank when you ask.

Theme 1 — [name]

Theme 2 — [name]

What we're not pursuing

Theme threads we noticed but explicitly aren't following. Documenting prevents rediscovery.