Competitive intel

Beat the reactive cycle. Updates per competitor, weekly implications.

Competitors

Use the Competitors surface. Columns: name, focus, last update, threat level (low / medium / high).

Updates

One section per competitor. Latest at the top. Each entry: date, source, what they shipped / said.

Scout posts here nightly.

[Competitor name]

Latest:

• [date] — what shipped, with link.

Implications

Weekly synthesis. Use the Implications doc.

Argus drafts. The question is "should we?" not "they did X."

Ship-vs-ignore is the move that matters.

Cadence

• Daily: Scout updates competitor sections from public sources.
• Weekly: Argus drafts implications doc.
• Monthly: re-rank threat levels, revise focus column.